ASN Bank - The world of Tomorrow
Art Director, Storyboard Artist, Character Animator
ASN Bank, a sustainable bank in the Netherlands commissioned Mr. Lee / Douwe.works to produce 5 short animations about 4 core values of the bank's investment policy; Child Labour', 'Peace & Safety', 'Fair Trade' and 'Sustainable Energy'.
I work with a great team on these 5 animations as art director, storyboard artist and character animator.
This project had an open briefing, the style of the production had to be conceptualised from the ground up. This was a great art directional challenge. But a really fun one.
Lets look at development of one other of the subject animations - fair trade. Here the main point is that farmers in the 3rd world wont get a fair deal if the lowest possible prize market is driving all decisions. ASN Bank finances fair trade projects with savings of their costumers.