ASN Bank - The world of Tomorrow
ROLE
Art Director, Storyboard Artist, Character Animator
DESCRIPTION
ASN Bank, a sustainable bank in the Netherlands commissioned Mr. Lee / Douwe.works to produce 5 short animations about 4 core values of the bank's investment policy; Child Labour', 'Peace & Safety', 'Fair Trade' and 'Sustainable Energy'.
I work with a great team on these 5 animations as art director, storyboard artist and character animator.
PROJECT DURATION
2012
CREDITS
Client: ASN Bank
Directed by: Douwe van de Werf
FORM
2D/3D animated commercials 5x1'15"
LINK TO FILM
You can watch the shorts on Douwe.works Vimeo channel here.
Style identity
This project had an open briefing, the style of the production had to be conceptualised from the ground up. This was a great art directional challenge. But a really fun one.
Fair trade
Lets look at development of one other of the subject animations - fair trade. Here the main point is that farmers in the 3rd world wont get a fair deal if the lowest possible prize market is driving all decisions. ASN Bank finances fair trade projects with savings of their costumers.
