Tom Tom Maps

ROLE

Concept artist, storyboarder

DESCRIPTION

I was asked to storyboard and design 2 minute animation to show Tom Tom consumers how to get the most out of their Tom Tom device by connecting it online to receive the latest toad map updates. To do so, design a ‘fun’ world and characters to revitalize the Tom Tom brand. Unfortunately the concept was abandoned after the concept pitch.

PROJECT DURATION

2012

CREDITS

Client: Tom Tom

Agency: Flickering Wall

FORM

internet campaign

Designing a world

Once again, the illustration challenge of this book was to create a believable world and relatable designs for the cast of characters. The structure of the book is very picture heavy - two small illustrations per page - so illustrating this book was almost like drawing a storyboard for a film.